Bachelor of Science in Business Administration

Welcome to the BSBA Department!

Greetings! Welcome to Pangasinan State University Asingan Campus, with Dr. Armando D. Junio as the Campus Executive Director.

The Department of Business Administration offers Bachelor of Science in Business Administration with two majors namely Marketing Management and Financial Management headed by the Department Chairman, Dr. Lobien S. Soriano.

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PSU-Asingan Campus contributes to quality of students’ learning experiences and their academic success. Quality Education is assured through quality teaching and learning and strong support for students’ development.

Dr.Lobien S. Soriano
Department Chair

Program Description

The Bachelor of Science in Business Administration is a four year course, offered at Pangasinan State University, Asingan Campus with two majors namely: Marketing Management and Financial Management.

The BSBA major in Marketing Management program produces well-rounded, globally competitive graduates equipped with the knowledge, skills and value to cover specific areas in Product and Brand Management; Pricing, Retail and Distribution Management; Advertising and Sales Promotion; Professional Salesmanship; Entrepreneurial Management; Service Marketing and Marketing Research.

The BSBA major in Financial Management likewise provides graduates with a strong foundation on theories, principles and concepts in Financial Management, Entrepreneurial Management, Financial Analysis and Reporting; Banking and Financial Institutions; Credit and Collection; Personal Finance, Monetary Policy and Central Banking; Capital Market; Investment and Portfolio Management; Public Finance; e Commerce and Internet Marketing; and Research on Financial Management.

Program Objectives

  • Equip students with knowledge of the principles and concepts of marketing;
  • Recognize global marketing in the context of its role in the country’s economic development with regard to the 21st century;
  • Guide the students in organizing or managing entrepreneurial activities if they decide to be self-employed;
  • Prepare students to pursue a teaching career or graduate studies in business;
  • Prepare and defend market research and critique output;
  • Help the students to seek employment and entry level jobs or positions of responsibility as marketing manager, marketing executive or marketing director; and
  • Adhere to the values of integrity, professionalism, teamwork, transparency, accountability and social responsibility in the practice of their profession.
  • Complete understanding of the concepts, principles and the theories of Financial Management;
  • Develop an understanding of the external environment which affects financial institutions and business organizations;
  • Help the students seek employment and assume entry-level jobs or positions of responsibility as financial analyst, financial manager, or executive;
  • Prepare the students to pursue a teaching career or graduate studies in business.
  • Design business research through the utilization of financial tools;
  • Draw sound decision using analytical tools and perspectives in the analysis of financial reports; and
  • Adhere to the values of integrity, professionalism, teamwork, transparency, accountability and social responsibility in the practice of their profession.

Organizational Chart

EMPLOYMENT OPPORTUNITIES

  • Management Trainee in Marketing
  • Account Executive 
  • PR Advertising Assistant
  • Marketing Assistant / Coordinator
  • Sales Associate
  • Marketing Events Officer
  • Marketing Analyst/Researcher
  • Product/Brand Assistant
  • Events Management Associate
  • Marketing Manager
  • Product/Brand Manager
  • Media Planner
  • Marketing Director
  • Distributions Officer/Manager
  • Social Media Specialist
  • Marketing Consultant
  • Public Relations Officer
  • Social Media Manager
  • Associate Financial Manager
  • Entrepreneur
  • Insurance Underwriter
  • Financial Analyst
  • Financial Security Dealer, Broker and Underwriter
  • Financial Manager
  • New Account Personnel in Banks
  • Risk and Credit Analyst
  • Treasury Assistant
  • Treasurer and Finance Officer
  • Accounting Assistant
  • Admin Assistant

Program Outcomes

A graduate of the program should be able to:

  • Analyze the business environment for strategic direction; 
  • Prepare operational plans; 
  • Innovate business ideas based on emerging industry; 
  • Manage a strategic business unit for economic sustainability; and 
  • Conduct business research.

A graduate of the program should be able to:

  • Demonstrate understanding in financial analysis, including the ability to calculate financial ratio;
  • Analyze the business financial environment for strategic direction;
  • Prepare financial strategic management;
  • Committed services to the community;
  • Evaluate the impact of financial decisions on strategic directions; and
  • Analyze financial issues.

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